We work with cities, towns, municipalities and state agencies to build strong and sustainable economic development strategic marketing communications and social media programs. Our creative approaches help our economic development clients attract new businesses to their area and retain and grow the ones they currently serve.
Branding and positioning industrial and manufacturing companies is one of our niche service offerings. OEMs require more direct contact with their distributors and buyers. We have proven approaches that combine traditional and digital campaigns that result in quality lead generation and product sales.
Connecting Your Business With Your Audiences
It’s all about who you are connecting with today and how you connect with them is key. Most CEOs I work with don’t have time to draft their LinkedIn articles every month; monitor their social media platforms to see who they are reaching and if those efforts are actually resulting in an improved brand image and awareness. That’s where we come in. We’ll plan out those programs and keep you on track consistently so your content and message is relevant and always supports your company’s mission.
Branding & Social Media Integration
Refreshing or Repositioning your brand is necessary for companies to stay relevant. Businesses we work with are focused on increased bottom lines but lose sight of their brand image from a visual standpoint. We help companies with what we call a ‘brand refresh’, i.e. updating their website graphics and content; boosting social media integration with their customers and ensuring their content across the board is new.
- Strategic Planning
- Branding & Logo Development
- Social Media
- Advertising & Media Buying
- Public Relations & Publicity
- Direct and eDirect Mail
- Event Coordination
- Research; Qualitative and Quantitative; focus groups, phone and online surveys