Case Studies

Brand and Launch a New Product Line

Perception Wide Format Media

Perception Wide Format Media hired Clay Communications & Marketing to brand and launch its newly formed division and product line of high end canvas and film products.

The creative team developed a unique logo, tagline and messaging platform, launched the product line to the digital and screen printing industry and gained widespread awareness throughout the company’s trade and vertical industries.

RPC Packaging Supply, Inc

Managing a successful protective packaging and shipping business for almost 60 years, CEO Mark Lappen new well how to keep his long-time customer happy and operations running smoothly. But when he wanted a refresh for his website, update for his sales force materials and launch a social media program, he hired Clay Communications & Marketing.

We incorporated new graphics for his website, updated content, created, designed and produced a corporate brochure, and developed a ‘drip campaign’ that included a 4”x5” monthly postcard featuring a particular product each month and sent it to his current customer base as well as new, prospective customers.

In addition, Clay Communications wrote a press release for the local press featuring RPC Packaging Supply’s brand new facility and coordinated new signage for the property.

The company now has social media presence and is positioned for strong growth.

Press Coverage

BlumShapiro Accounting Firm

BlumShapiro, New England’s largest regional accounting, tax and business advisory firm hired Clay Communications and Marketing to develop and implement a focused public relations, publicity and strategic marketing communication program. We achieved this securing local and regional press coverage including broadcast network television and print publications.