Case Studies

Brand and Launch Newly Formed State Agency

State of Connecticut

Clay Communications & Marketing was hired to develop a state-wide marketing campaign promoting the newly formed Office of Early Childhood and early childhood messaging. Target audiences of the campaign included families of young children, providers of the early childhood community and other early childhood stakeholders.

The media buy included traditional advertising (radio & print) along with electronic (web banner ads, Facebook ads) Air time on five major radio that covered the key geographic areas yielded approximately 230,000 impressions. Total number of impressions from the outdoor advertising {transit, digital billboard banner} was estimated at 1.3 million. Total number of impressions from the minority print advertising was estimated at 746,500. The number of impressions from the value added items including public relations/publicity was approximately 50,000 impressions.

The English language version of the campaign:

  • 89,931 Impressions
  • 45,813 People
  • 906 clicks through to the OEC microsite

The Spanish language version of the campaign:

  • 85,407 Impressions
  • 24,157 People
  • 880 clicks through to the OEC microsite

Total number of impressions from the online advertising and social media, including Facebook, Twitter and YouTube pages was estimated at more than 200,000 (Facebook alone generated 175,338 Impressions; reaching 69,970 people, resulting in 1,786 click-thrus to the newly created microsite).

Brand and Launch a New Product Line

Perception Wide Format Media

Perception Wide Format Media hired Clay Communications & Marketing to brand and launch its newly formed division and product line of high end canvas and film products.

The creative team developed a unique logo, tagline and messaging platform, launched the product line to the digital and screen printing industry and gained widespread awareness throughout the company’s trade and vertical industries.

Consumer Education Outreach Campaign

Connecticut Office of Early Childhood

Federal and state funding allowed the state to embark on a consumer education outreach initiative to help to reduce the number of infant deaths and reduce child maltreatment.

We created the “Safe Sleep” campaign by utilizing ‘best practices’ program materials from other states then tailoring them to Connecticut’s unique population characteristics.