We Cut Through the Noise
Clay Communications & Marketing is a strategic marketing communications company that blends together a group of seasoned public relations, advertising, direct mail, telemarketing, research, design and event planning experts.
Helene Elizabeth Kelly
President, Chief Marketing Officer
For more than 20 years, Helene has managed strategic marketing communications campaigns, brand development programs, advertising, public relations, media planning and buying, website development and direct mail ‘drip’ campaigns. She also provides qualitative and quantitative research including focus groups and online surveys, collateral development, and event coordination.
Her industry expertise includes manufacturing, business to business and the service industry. She has a long history in helping old world manufacturing, light technology/software and accounting firms establish and solidify their brand, promote their businesses to targeted industries and increase their customer base.
In addition to working for several Boston and Connecticut agencies, Helene owned her own advertising and public relations business with two office locations; Hartford and New Haven. Prior to that, she served as Assistant Director of Marketing and Public Relations Director in a corporate capacity.
In the agency arena, she served as Vice President for well know high tech Boston public relations firms such as FitzGerald Communications and Miller Consulting Group; consultant for Tier One Partners and Weber Shandwick. She managed accounts in numerous high-tech markets including wireless, ERP and CRM, eHRM, incentive compensation, software, eBusiness and portals.
She holds a B.S. in Communications from Emerson College, Boston.
As creative lead, Kim spearheads conceptual development and creative execution for communications for healthcare, higher education, manufacturing, and non-profit entities. With the strategic vision tactical know-how, Kim builds campaigns to engage specific audiences with precision.
With extensive experience and 40+ industry awards, Kim employs research and data, to create multi-channel, multi-lingual programs that raise awareness, educate, and engage. Kim’s work incorporates brand development and a well-informed mix of digital, emerging, and traditional media tactics, validated by analytics.
Kim received the GreenCircle award for sustainable execution of an education campaign in support of municipal groundwater protection. As president of the Connecticut chapter of AIGA, Kim collaborated with other creative professionals around the country to advance communication design standards and continues to mentor young professionals. Kim studied communication design and marketing at the University of Connecticut and Fairfield University and previously worked as Vice President at Hughes Design and Assistant Art Director at Tennis magazine.