We Cut Through the Noise

About

Clay Communications & Marketing is a strategic marketing communications company that blends together a group of seasoned public relations, advertising, direct mail, telemarketing, research, design and event planning experts.

Leadership

Helene Elizabeth Kelly

President, Chief Marketing Officer

  508.221.4544         
Helene Elizabeth Kelly

For more than 20 years, Helene has managed strategic marketing communications campaigns, brand development programs, advertising, public relations, media planning and buying, website development and direct mail ‘drip’ campaigns. She also provides qualitative and quantitative research including focus groups and online surveys, collateral development, and event coordination.

Her industry expertise includes manufacturing, business to business and the service industry. She has a long history in helping old world manufacturing, light technology/software and accounting firms establish and solidify their brand, promote their businesses to targeted industries and increase their customer base.

In addition to working for several Boston and Connecticut agencies, Helene owned her own advertising and public relations business with two office locations; Hartford and New Haven. Prior to that, she served as Assistant Director of Marketing and Public Relations Director in a corporate capacity.

In the agency arena, she served as Vice President for well know high tech Boston public relations firms such as FitzGerald Communications and Miller Consulting Group; consultant for Tier One Partners and Weber Shandwick. She managed accounts in numerous high-tech markets including wireless, ERP and CRM, eHRM, incentive compensation, software, eBusiness and portals.

She holds a B.S. in Communications from Emerson College, Boston.

Michael Friend

Chief Creative Officer

Michael Friend

Michael is a brand strategist, creative director and business consultant with a passion for helping global enterprises leverage the power of branding to crystallize corporate positioning, launch differentiated products, improve business processes, and increase sales.

On the agency side, Michael was Creative Director and partner at firms in Connecticut, Rhode Island, and Florida, where he led the development of major branding initiatives and award-winning campaigns. On the client side, he was the Director of Marketing for several global companies.

As a brand consultant, Michael develops and facilitates strategic BrandStart™ workshops, “brandstorming” sessions and corporate culture initiatives.

Patty Stone

Strategic Consultant

Michael Friend

Patty galvanizes advocates to build and support your brand; makes your brand relevant and real in today's world; reaches the hyper-connected consumer through potent positioning programs and grassroots efforts to establish a clear leadership position.

With more than 30 years of large agency experience in both technology and consumer/consumer tech practices, Patty creates lasting relationships and provides hands-on direction to develop high-level marketing platforms and executes incisive public relations campaigns through online and off-line conversations. Much of her work has revolved around pivotal times in the company's history including product launches and anniversaries as launching pads for rebranding and reinvention.

Through understanding business goals and market challenges, Patty has worked closely with a wide range of PR agencies and Brands including Zipcar, Liberty Mutual, Monster.com, Ocean Spray, Life is good, General Motors, OnStar, Staples, the Maine Lobster Marketing Collaborative and Dunkin’ franchises. After leaving the agency world, Patty now counsels cutting-edge agencies and brands on trends and relevancy, team building and branding.

Through understanding business goals and market challenges, Patty has worked closely with a wide range of PR agencies and Brands including Zipcar, Liberty Mutual, Monster.com, Ocean Spray, Life is good, General Motors, OnStar, Staples, the Maine Lobster Marketing Collaborative and Dunkin’ franchises. After leaving the agency world, Patty now counsels cutting-edge agencies and brands on trends and relevancy, team building and branding.